Facebook ads for San Diego roofers that turn into estimates
Re-roof and repair leads from homeowners in your service area, qualified by budget and timeline, and texted to your phone the moment they come in.
- One roofer per area
- Ad spend paid directly to Meta
- No commission
Why Facebook and Instagram work for roofers
Reach homeowners before they search
Google catches people already comparing roofers. Facebook and Instagram reach the homeowner with a 20 year old roof who hasn't called anyone yet.
Get ahead of the rain
In San Diego, leaks show up with the first real storms of the season. Ads that are already running and optimized by then catch that demand first.
Add to what's working
If Google Ads or referrals already bring you jobs, Facebook adds a second source instead of replacing anything.
Built around your crew, your offer and your service area
Real footage
The owner on camera, crews on a roof, before and afters. Raw phone video outperforms stock footage, and homeowners want to see who's showing up.
A clear offer
A free inspection or estimate, your warranty, and what makes your company different, like family owned or decades in San Diego.
A form that filters
Budget range, timeline and town, plus phone verification. Fewer junk leads, more homeowners ready for an estimate.
Instant lead alerts
Name, number and answers texted to you, with an automatic text to the homeowner saying you'll call shortly.
What roofing leads realistically cost
Roofing leads cost more than leads for smaller trades. The jobs are bigger and homeowners get multiple quotes. In markets we've studied, roofing leads from Facebook lead ads have run roughly $50 to $90 each.
The math still works because one job covers a lot of leads. A San Diego re-roof often runs well into five figures, so a single closed job can pay for months of ads and management.
Read the full guide: what roofing leads cost in San Diego in 2026
We don't promise a number of leads or jobs. Before you sign anything, we look at your service area, your offer and your budget, and tell you what we'd realistically expect.
One roofer per area
Once we work with a roofer in an area, we won't run ads for their competitors there.
South Bay
Chula Vista, National City, Bonita, Imperial Beach
Is it open? Text usCentral
San Diego, La Mesa, Lemon Grove
Is it open? Text usEast County
El Cajon, Santee, Lakeside, Spring Valley, Ramona
Is it open? Text usNorth County Coastal
Oceanside, Carlsbad, Encinitas
Is it open? Text usNorth County Inland
Escondido, Vista, San Marcos, Poway, Fallbrook
Is it open? Text usRoofing ads questions
How much do roofing leads cost on Facebook in San Diego?
Roofing leads cost more than most home service trades because the jobs are bigger. In markets we've studied, roofing leads from Facebook lead ads have run roughly $50 to $90 each. San Diego varies by area and offer, so we give you an estimate for your service area before you commit.
Do Facebook ads work for roofers if I already run Google Ads?
Yes. Google reaches homeowners who are already searching. Facebook and Instagram reach homeowners before they search, like the ones with an aging roof who haven't called anyone yet. The two work together.
Will you run ads for other roofers near me?
No. We take one roofing company per area of San Diego County.
What do I need to provide?
Access to your Facebook page, a card on your own ad account, and phone footage or photos of your work. We handle the scripts, editing, campaign setup and lead alerts.
What's the most important thing on my end?
Speed. Homeowners who request an estimate are usually contacting more than one roofer. Calling within 5 minutes makes a big difference, which is why every lead is texted to you instantly.
Is your part of San Diego still open?
A quick call to look at your service area, your offer and what leads would realistically cost you.