Free tool

Home service lead calculator

Pick your trade and plug in your numbers to see what a Facebook and Instagram ad budget could turn into each month. The defaults are rough starting points, not promises. Swap in your real numbers.

Your trade

Sets typical starting numbers. You can change any of them.

Daily ad budget ($)

Paid to Meta on your own card. Most local businesses start between $20 and $60 a day.

Cost per lead ($)

Varies by trade, area and offer.

Leads that turn into estimates (%)

Depends mostly on how fast you call. Within 5 minutes makes a big difference.

Estimates you close (%)

Use your real close rate on estimates.

Average job value ($)

A blend of your typical jobs.

Other monthly costs ($, optional)

Management fee or anything else you want counted.

Estimated per month

Ad spend-

Leads-

Estimates-

Jobs won-

Revenue from those jobs-

Total monthly cost-

Revenue for every $1 spent

Get a real estimate for your area

How to read these numbers

This is a planning tool, not a guarantee. Real results depend on your service area, your offer, the time of year and, most of all, how quickly you call new leads.

The number to watch is break-even: how many jobs a month it takes to cover your ad spend and costs. For bigger-ticket trades like roofing, remodeling and HVAC replacements, that's often less than one job.

Want numbers for your actual area instead of averages? Book a quick call or text (619) 848-6569.

See the trades we work with

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