About

A local partner, not a faceless agency

Fernlight is run by Gio, based in San Diego. We do one thing: Facebook and Instagram lead ads for San Diego roofers and home service businesses.

Why Fernlight exists

Most contractors we talk to have the same story. Referrals built the business, but they come and go. They've tried running ads themselves or paid an agency, and couldn't tell what they got for the money.

Fernlight keeps it simple: one channel, one goal, and numbers you can see every week. You get homeowners asking for estimates, texted to your phone the moment they come in.

How we work

  • Flat monthly fee. No commission on your jobs.
  • You own everything. Your ad account, your page, your leads.
  • One client per trade per area. We never compete against ourselves.
  • Honest reporting. Weekly numbers, good weeks and bad.
  • A direct line. You text the person running your ads, not a ticket system.

Local to San Diego

We live and work here. We know what a South Bay remodel looks like compared to a North County re-roof, and when the rain brings leak calls. If you'd rather meet in person, we can do that too.

Let's talk about your service area

15 minutes, no pressure. If we're not a fit, we'll tell you.

Text GioBook a call