Facebook ads for contractors in San Diego
How San Diego roofers, HVAC companies, turf and hardscape installers and remodelers use Facebook and Instagram lead ads to fill the schedule, with real numbers from our own campaigns.
Pick your trade
Roofing
Re-roof, repair and inspection leads, timed ahead of the first rains.
HVAC
Replacement and install leads before the summer heat hits inland valleys.
Turf, landscaping and hardscape
Our proven niche: $23 leads and a $3,000 job closed on $516 of ad spend.
Remodeling and ADUs
Kitchen, bath, addition and ADU leads filtered by budget and ownership.
How Facebook lead ads work for a contractor
A homeowner scrolling Facebook or Instagram sees an ad with your crew and your offer, like a free inspection or estimate. They tap the button and a short form opens inside the app, already filled with their name and number. They answer 3 or 4 questions about the job, verify their phone, and submit. Seconds later the lead lands on your phone as a text, and the homeowner gets a text from your business saying you'll call shortly.
What separates campaigns that work
- Real footage. The owner on camera and real jobs beat stock video almost every time.
- A clear local offer. Free inspection, free design consult, or a seasonal special, aimed at the towns you serve.
- Qualifying questions. Job type, timeline and town filter out tire kickers before they reach you.
- Speed to lead. Calling within 5 minutes books far more estimates than calling the next day.
- Honest tracking. Judge the ads by booked estimates and jobs won, not clicks.
Questions
Do Facebook ads work for contractors?
Yes, when the ads show real work, make a clear local offer, use a lead form with qualifying questions, and the contractor calls leads within minutes. Our last San Diego turf and hardscape campaign averaged $23.46 per lead and one lead closed for $3,000 on $516 of ad spend.
How much should a contractor spend on Facebook ads?
Most contractors start around $20 to $35 a day, paid directly to Meta. That is enough to learn what works in your area within the first month, then scale what's profitable.
Do I need a website for Facebook lead ads?
No. Facebook lead ads use an instant form inside Facebook and Instagram, so homeowners never leave the app. Your leads come to your phone by text the moment the form is submitted.
One contractor per trade per area
A free 15 minute call to see if your area is open and what leads would cost for your trade.